White Paper “GDPR: a unique opportunity to reinvent your customer relationships” is decoding the General Data Protection Regulation and its objectives. Through our expert analysis, we show that behind GDPR compliance hides a host of opportunities for customer experience and customer journeys. Data, occupying a central place in the customer journey, will thus play a key role in consumer experience. May 25th, 2018 does not, therefore, mark the end of the process to become compliant with the GDPR.
In this White Paper
I – DECODING
1.1 The GDPR: safeguarding European personal data
1.2 The GDPR: a dual opportunity for brands
II – EXPERT ANALYSYS
2.1 From personal to relational data
2.2 Ease and trust enter the relationship between brands and consumers
III – DISCOVERING
3.1 The data journey within a customer journey
Download the White Paper from
http://www.extens-consulting.com/en/white-paper-gdpr-opportunity-to-reinvent-your-customer-relationships/
http://www.extens-consulting.com/fr/livre-blanc-rgpd-experience-client/
Leave a Comment